Teaching Winning Business Models & Persuasive Pitches
Fall 2018 Educator Workshop
How will an idea create value for customers? And how can this idea translate into a successful business model? Understanding the logic of value creation can separate business models that soar from those that stumble. Using simple tools and techniques, this free workshop will help educators teach their students to quickly articulate essential elements at the root of the customer value proposition, validate their critical assumptions, and create winning business models.
Once a business model is developed the work is not done. How do innovators effectively and persuasively pitch their businesses to investors, partners, and–in the case of many students–competition judges? This workshop will teach you how craft winning pitches and how to replicate this pitch workshop in a classroom setting for your students.
Brandon Cornuke As the Vice President of MAGNET’s Incubation Center, Brandon Cornuke leads a team that helps innovators turn manufactured product ideas into growing businesses. He specializes in strategy development, business model design, and lean innovation. Prior to joining MAGNET, his professional path included starting a successful consumer products company, building a corporate innovation group at American Greetings, leading a half-billion dollar consumer electronics business at Target Corp, and consulting with Hitachi’s global IT strategy group. Brandon has an MBA from Northwestern’s Kellogg School of Management and is also an Adjunct Professor of Design and Innovation at Case Western’s Weatherhead School of Management.
Xyla Foxlin was the Founder and CEO of Parihug, a company focused on integrating emotions and technology to create a fuller digital experience. Xyla bootstrapped over $80,000 for Parihug by winning pitch competitions, business plan competitions, and engineering design challenges. She currently works at the Interactive Commons at CWRU, building and designing Augmented Reality applications for a productive world. Her nonprofit, Beauty and the Bolt, is focused on lowering the barrier to entry for women and minorities in STEM fields.
About our Educator Workshop:
A bi-annual meeting featuring hands-on information and networking for educators involved in high school entrepreneurship.